History
CHEVROLET
More than a century of history: from a small Detroit company to one of the most popular car brands in the world — with deep roots in Brazil.
1911
The founding
On November 3, 1911, Swiss racing driver Louis Chevrolet and businessman William C. Durant — founder of General Motors — established the Chevrolet Motor Car Company in Detroit.
1913
The bowtie is born
The “bowtie” emblem appeared on the brand's cars for the first time. Its exact origin is still the subject of different stories told by the Durant family itself.
1918
Part of General Motors
After Chevrolet grew quickly with affordable models, Durant used it to regain control of GM, and the brand officially became part of General Motors.
1925
Arrival in Brazil
General Motors do Brasil was founded in São Paulo, initially assembling Chevrolet vehicles from imported parts.
1953
Corvette
Chevrolet launched the Corvette, its fiberglass sports car that would become an American icon.
1955
The small-block V8
The 265 cu in small-block V8 debuted — a compact, light engine that, in countless evolutions, would power generations of Chevrolets, including the Camaro.
1957
Bel Air
The 1957 Bel Air, with its tail fins and chrome, became one of the most recognizable symbols of the 1950s American automobile.
1966
Camaro
Chevrolet introduced the Camaro (1967 model year) to compete in the pony car market opened by the Ford Mustang.
1968
Opala, the Brazilian Chevrolet
GM do Brasil launched the Opala, its first passenger car made in the country. It stayed in production until 1992 and became one of Brazil's most beloved cars.
1973
Chevette
The Chevette reached the Brazilian market and, for more than two decades, was a constant presence on the country's streets.
1980s–90s
Monza, Kadett and Omega
The brand renewed its Brazilian lineup with models such as the Monza (1982), Kadett (1989) and Omega (1992), the Opala's successor.